Offer Management Platforms
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SessionM
Unify all of your customer data. Deliver personalized omnichannel experiences. Dramatically increase LTV and customer loyalty with the SessionM Platform.
Gonnado
Gonnado offers digital coupons for offline conversion tracking in the sectors retail, insurance, automotive, and services.
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Valassis
Valassis is a marketing technology business that influences purchase decisions in FMCG by connecting shoppers, brands and retailers through its promotions.
Tracky
Tracky is a free app for your POS systems to issue coupons on your website and track the resulting sales in your retail stores.
Quotient
Quotient’s brand marketing tools help you target, optimize, and measure campaigns to drive engagement, valuable outcomes and maximize ROI.
RevTrax
The RevTrax Offer Management Platform (OMP) empowers brands to deliver offers across channels, track the performance and connect insights to decisions.
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Sparkfly
Sparkfly is an offer management solutions company that helps marketers maximize customer acquisition and loyalty programs by connecting real-time consumer.
Evergent
Evergent’s User Lifecycle Management suite allows video service and OTT providers to offer a seamless user/partner experience, generate more revenue.
CRM Offline Conversion Report
Tracky
Tracky is a free app for your POS systems to issue coupons on your website and track the resulting sales in your retail stores.
Zapier
Easy automation for busy people. Zapier moves info between your web apps automatically, so you can focus on your most important work.
Gonnado
Gonnado offers digital coupons for offline conversion tracking in the sectors retail, insurance, automotive, and services.
Leadsbridge
Leadsbridge offers you to automatically import conversions tracked in your CRM system into your Google Ads account.
Gaconnector
Connect your CRM with Google Analytics and find out where your sales are really coming from. CRM and Google Analytics Integration. Discover Where Your Most Profitable Customers Come From.
Driftrock
Boost lead volume, increase lead quality and conversion rates. Capture, track and convert more leads. Lead generation software built for the new era of people-based marketing.
Store Visit Tracking
Google Ads
Google Ads Conversion Import allows you to import conversions that you track in any other system into Google Ads.
Facebook Business
Businesses can connect their CRM databases or POS systems to their Facebook account in order to track offline sales.
Cuebiq
Cuebiq is an offline intelligence and measurement company, helping marketers measure the impact of their advertising dollars in the offline world.
Checkout Receipt Scanning
Eyos
eyos is a retail technology business working with local shops, national labels, and global brands operating in physical retail.
Offline Conversion Tracking Blog
Learn more about the latest in offline conversion tracking.
About Offline Conversion Tracking
Offline Conversion Tracking means, that you measure the sales that happen in your retails stores after users have seen or clicked on your ads. In contrast to online conversion tracking, the user does not make the purchase on a device that could be tracked, but instead in the real world, by paying with cash or card. To enable offline conversion tracking, it is required, to identify know the online advertising click ID or the email address of the customer, when he makes an offline purchase. If the customer identifies with his loyalty card, the email address from the customer account can be used. If this is not the case, you can use digital coupons to identify customers. Digital coupons enable storing the digital user profile in the coupon when it gets issued online. And when users redeem it in a store, the required information about the user is available and can be reported to online advertising systems.
Why should I track offline conversions?
About 90% of all consumer spends are made offline. More than 50% of advertising budgets are spent offline. If you are spending for online advertising and if you are selling offline, then you should track offline conversions. Because if you do not track them, your online ad statistics will show incomplete data and lead to wrong decisions about the allocation of your budget and the bids made in auctions for advertising spaces. This means that parts of your budget will be wasted. If for example, your online ads achieve twice the online turnover offline, that would mean, that would will get three times more conversion data. This will not only enable you to make better decisions, but also the algorithms of the advertising networks will work much better. As a result, you will not only measure more conversions, but you will also grow the number of conversions that you achieve with your budget.